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5 Smart Tech Solutions to Boost Your Business

In today’s world, small and medium sized businesses are shifting their trends to equip their workplace with the latest technology. It helps them to conduct business in a strategic way and plan their business to get the competitive edge. Shifting the trend towards technology helps better product development, customer tracking and the marketing process.

You might have taken steps to get your business invested in the latest technology, but there may be a number of things that you have not yet considered. The following strategies will help you perform your tasks in a timely manner. Time saving and accuracy of work will be enhanced, allowing you to conduct your business more effectively. Here are some of the technology-based strategies that will help you in boosting your business.

1. Using Social Media to Boost Sales

Social media networks are helping small and medium sized businesses attract more customers and target them effectively. Social networks such as Twitter, Facebook and LinkedIn are driving tools for your business to boost sales. With the proper implementation of social media strategy, you can enhance your brand, become prominent and interact with both your existing and potential customers as well as building an online community. There are several online communities that can provide a platform for your business which will help keep you ahead of your competitors. Hire a social media strategist to boost your sales.

2. Ensure Proper Online Platforms to Conduct Business

Things have changed a lot with the evolution of technology and that is why most companies are using different online systems to conduct an effective business operation. For example, finance managers use QuickBooks and Oracle to conduct all financial transactions, reporting and forecasting. Rather than relying on paperwork, the managers can easily conduct financial management in less time.

Similarly, Customer Relationship Management (CRM) is helping owners build a better relationship with customers, checking on their past transactions and communicating with them.

Workload management has made it easy for owners to keep track of their employees on their tablet or mobile without having to meet with them directly at a designated place.

You can adopt these systems according to your business nature and requirements.

3. Connecting Teams Virtually Within the Company

Create employee portals and team sites to help individuals work successfully across the organization, irrespective of where the location is or the team. You will wipe out “corporate silos” that cut off communication because workers can now use technology to connect with others working on similar projects or find specialists to answer their questions throughout the organization.

4. Implementation of the Cloud System

The Cloud System is a very useful system used today by many small and large companies and has moved the technology paradigm for private companies. The Cloud System is a reliable and inexpensive way to store important documents, files and other business related items. With different plans from monthly to yearly packages offered at a low price, you can simply store your documents online. It will not only give you a safe platform for storage, but it will also allow your employees to access the documents, no matter where they are.

5. Develop a Mobile Application

We have all been reliant on technology, and the next step is developing a mobile application for your business which can bring about an interesting change. A well designed application for your business can open up the opportunities to build customer interaction and give them updates about your business. People are frequently on the move and don’t have time to access your website on a laptop. With a simple mobile application, your customer can get the latest updates about your business and stay in touch with just a single tap.

I hope that these tips will help you generate more traffic towards your business. By shifting your business to different technology-based strategies, you can generate additional revenue and manage your time and employees more effectively.

My name is Tahir & I work with Makesbridge.

Makesbridge offers an affordable and scalable marketing automation solution that helps businesses achieve their business and sales goals. This is an incredible lead nurturing platform that offers all key marketing automation features at one place. From emails to analytics, keywords analysis to prospect tracking, everything at your disposal.

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The Unsung Heroes of The Great IT Saga

In the recent past, one of the most powerful politicians in South-East Asia said that his motherland has come a long way from being the country of the snake charmers and now boasts of its large number of mouse charmers; the mouse that he referred to being the widely used computer peripheral and not the rodent.

It was a nice metaphor to describe the software prowess of the subcontinent and the army of IT professionals who are toiling hard to make the IT sector one of the pillars of the country’s GDP. These trained and talented professionals may be part of blue chip companies with deep pockets or glorified startups vying with each other to grab the attention of venture capitalists.

Interestingly, there is a classification of these professionals – a secret which everyone knows but no one talks about it. While graduate students from pedigreed institutions are lapped up by global software companies through internships and campus recruitment drives, those who are left behind are neither fortunate nor pedigreed enough to land an exciting job offer.

Usually, they attempt to become employable by honing their coding and soft skills. They take the pain of going through rigorous tests at the software hubs and if they are lucky enough to impress the recruiters, their entire family starts celebrating!

With indomitable willpower, they rub their backs off and burn the midnight oil. As part of bootstrapped startups and second tier companies, they get pushed every second to innovate and respond to frequent emergencies. They work on weekends and often they don’t get paid if they fail to work for some reason. Challenges seem to be insurmountable, but they keep on trying harder to learn as much as they can and then join an MNC.

This strange ecosystem works fine for thousands of small companies who happily accept any business opportunity that comes in their way. Every year, a large number of fresher joins the workforce who can be trained easily to perform low-tech IT jobs, while the experienced ones move on to greener pastures. The hard workers get their coveted experience and the new employees keep the salary overhead low, so as to keep the company a competitive force. In the process, millions of jobs are created for educated Indian youths who aspire to join the affluent middle class and have a decent lifestyle.

Such companies are spread all over India and their cumulative revenue is mindboggling – more than half of the total revenue generated by the Indian IT sector. In most cases, their clients are foreign citizens from developed nations, looking for someone who can do the job at a much less price than what is demanded by professionals in their own countries. After all, there is no harm in hiring a web designing company that carries out low cost web development, not by compromising the quality of their service, but by reducing the cost of production.

Sanjib Kumar Roy is an IT professional who takes pride in nurturing young talents. He serves as a technology consultant and has built his career from the scratch. He has mentored hundreds of startups and he owns a web designing company that specializes on affordable, low cost web development for offshore clients.

Small Business Automated Marketing

Business owners just like you everyday are searching for an affordable solution to their marketing needs, that will not take up valuable time from their hectic days. Automated marketing could be your perfect answer to freeing up time without breaking the bank.

There are more and more solutions being developed to help the small business owner with their marketing, and with modern technology solutions, it has become more affordable than ever to stay on top of your current leads, customers and potential customers.

We all know that the key to getting referrals is to of course provide a great product or service, but also to stay in touch with current customers. Staying top of mind will make you and your business the first solution they think of when they are speaking with other business owners. “You know what worked well for me”, is a phrase that should come right before your business name in conversations.

Automated marketing will make the most of your staff and $$ resources. With automated marketing, a single staff member can execute campaigns and marketing plans that would have taken much more time in the past. By reducing necessary staff you can make the most of your resources.

Another big benefit to automated marketing is the consistency you will be able to maintain with your marketing. In the past we would refer to this as “drip marketing”. We know that consistently sending your message and opportunity to people always results in an increase in leads and ultimately, conversions. Left to do on our own manually, never works for very long. The more you are in front of your list, the more likely you will earn their business. Automate it.

For many business owners the biggest benefit to most automated marketing, is not having to be a tech to run or understand them. User friendly is the norm for most platforms available today. Most platforms can be mastered in a very short time, with help just being a phone call or email away.

Automated marketing now makes more possible than ever for any business to create a consistent brand presence on multiple channels using very little time and resources. If you are a small to medium business that is looking to efficiently and effectively manage your marketing budget, this could be an ideal solution. Take the time to discover the future of getting leads, customers and referrals. Discover automated Marketing.